Our technical business SEO audit service involves a comprehensive analysis of a website’s performance, structure, and optimization to ensure it aligns with search engine best practices.
Crawlability & Indexability
- Reviewing robots.txt and XML sitemaps
- Checking for crawl errors
- Ensuring search engine access
Site Speed & Performance
- Evaluating page load times
- Analyzing server response
Mobile Optimization
- Testing responsive design
- Checking mobile usability
- Ensuring mobile-first compliance
On-Page SEO Elements
- Optimizing title tags and meta descriptions
- Reviewing headers and keywords
- Assessing content quality
Technical Errors
- Finding broken links (404s)
- Fixing redirect issues
- Eliminating duplicate content
Site Architecture
- Analyzing URL structure
- Improving internal linking
- Ensuring user-friendly navigation
Security
- Verifying HTTPS usage
- Checking SSL certificate validity
- Identifying vulnerabilities
Core Web Vitals
- Measuring LCP (Largest Contentful Paint)
- Assessing FID (First Input Delay)
- Evaluating CLS (Cumulative Layout Shift)
Backlink Analysis
- Reviewing link quality and quantity
- Identifying toxic links
- Suggesting link-building opportunities
Schema Markup
- Checking structured data implementation
- Enhancing rich snippets
- Improving search engine understanding
Content Gaps
- Evaluating content relevance
- Targeting keywords effectively
- Suggesting new content ideas
Competitor Benchmarking
- Comparing technical SEO performance
- Highlighting competitor strengths
- Identifying exploitable weaknesses
Reporting & Recommendations
- Detailing audit findings
- Prioritizing issues to fix
- Providing actionable steps
Key Differences Between Local SEO and Technical SEO
| Local SEO | Technical SEO |
|---|---|
| Focus: Optimizes for a specific geographic area to attract local customers. | Focus: Improves website structure and performance for search engines. |
| Goal: Rank in local search results (e.g., Local Pack, Maps). | Goal: Ensure the site is crawlable, fast, and user-friendly. |
|
Key Activities: – Optimize Google Business Profile (NAP, hours, photos) – Build local citations – Target location-specific keywords – Manage customer reviews |
Key Activities: – Fix crawl errors and indexing issues – Optimize site speed and architecture – Implement HTTPS and schema markup – Improve mobile usability |
| Scope: Narrow, tied to a physical location or service area. | Scope: Broad, applies to any website regardless of location. |
|
Metrics: – Local Pack/Map rankings – Calls or direction requests – Review volume and ratings |
Metrics: – Crawlability and indexation – Page load speed (Core Web Vitals) – Organic traffic and bounce rate |